I've nearly done it all. I've operated within large and small organizations. I've worked at design agencies and in-house. I've designed for mobile, web, e-ink, desktop software, watches, and wearables. I've built experiences for enterprise and consumer, including e-commerce. I've functioned as a director, designer, researcher, and strategist. My deep and varied experiences have made me flexible and enormously respectful of the power of collaboration, communication, and tough decision-making. View my LinkedIn profile.

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Leadership

Working within and across teams to improve the org

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Mentoring

Growing both individuals and design teams

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Strategy

Influencing the direction of products and services

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Ideation

Developing insights-driven experiences

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Research & Testing

Collecting insights and validating designs

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Interaction Design

Creating wireframes, flows, and other specs

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Visual Design

Developing, applying, and extending design systems

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Design Operations

Improving process and raising quality

PhD

UC Santa Cruz

Anthropology

MA

Stanford University

Anthropology

BA

Stanford University

Feminist Studies
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Leadership

Working within and across teams to improve the org

One of the first things I worked on at Under Armour as part of the Connected Fitness leadership team was a culture deck that would help articulate who we are and want to be. I held 6 roundtables and spoke with 30 people across the San Francisco and Austin offices. I used these conversations to evolve the culture deck and build consensus. I also reported high level themes to executives and my peers on the leadership team.

Samples from the culture deck and readout to leadership:

Mentoring

Growing both individuals and design teams

I believe each individual need to own her or his career. As a manager, it's my job to enable this. I believe in goal-setting, clear expectations, and providing growth opportunities. For this reason, one of the first things I did when I took over the team at MyFitnessPal was to provide concise job ladders that mapped to Under Armour's core pillars. I've also been strategic with my hires to ensure growth pathways.

Here's my one-pager on design roles, from associate to principal:

I also believe you need to build trust to grow your team, which is why I love spending time getting to know not only my team but also designers across Under Armour and individual contributors across the organization.

Strategy

Influencing the direction of products and services

Now that MyFitnessPal is part of Under Armour, I have spent time helping to define what a truly Under Armour + MyFitnessPal experience could be. On past agency projects for Nike and Ugg, I have conducted similar activities, from holding workshops and developing customer journey maps to defining experience principles, personas, and strategic direction.

Samples from various strategy projects I've worked on:

Ideation

Developing insights-driven experiences

When ideas are being developed, it's helpful to have a more narrative storytelling artifact to help navigation from a high-level opportunity to more tactical design activities. I've worked with designers to develop varying levels of fidelity that we can use to align with our collaborators in product and business development.

Sample artifacts:

Research & Testing

Collecting insights and validating designs

One of the best ways to elevate design is to be insights-driven, working directly with users to facilitate discovery and validation assumptions. The art to research is to distill what you've learned to what actually matters, and then to present it in a way that speaks to your audience. I've conducted research for organizations including Nike and Silicon Valley Bank, among others, and each has required a different voice and level of detail.

Sample artifacts from data gathering and final presentations:

Interacton Design

Creating wireframes, flows, and other specs

To deliver good user experience, it's important to design end-to-end. Flows, interaction models, and wireframes are important for making sure all the elements right and all the scenarios are accounted for.

Sample artifacts:

Visual Design

Developing, applying, and extending design systems

Visual design is an art, but it's also a science, particularly when you have a team of designers, each having her or his own aesthetic. For this reason, it's important to articulate the design language system, not simply as components but as principles that guide decision-making.

Sample high-fidelity designs:

Design Operations

Improving process and raising quality

Adopting good practices is critical to raising the quality of design, improving our ability to execute, and maintaining health teams. At MyFitnessPal, I spent the last year establishing design as a discipline and thought partner to our peers across the organization. One accomplishment was working with program management to create a more collaborative process, where design works alongside product to define and maximize opportunities. I also standardized our methodology and templatized our deliverables so every designer works toward the same high bar.

Sample artifact: